Ideas, trends and knowledge
We share our experience and learnings about development, technology and the digital world. You can also browse the blog by topic.
Top articles
Stripe vs Redsys vs Adyen: Payment Guide for Spain
Stripe, Redsys and Adyen compared for businesses in Spain. Fees, integration complexity and when to use each gateway.
How to Integrate AI into Your CRM Step by Step
A practical guide to integrating artificial intelligence into your CRM. Architecture, APIs, data flows, and real ROI metrics from production projects.
How Much Does It Cost to Develop an App in 2026
Real cost breakdown for developing a mobile app in 2026. Ranges by complexity, key factors, hidden costs, and how to optimize your budget.
10 Web Development Trends Dominating 2026
Discover the technologies and practices transforming web development this year, from generative AI to edge-first architectures.
How to Choose the Right Tech Stack for Your Project
Complete guide to making informed decisions about the technologies for your next development project.
Latest posts
GEO: How to Appear in ChatGPT, Perplexity & AI Overviews
What GEO is, how ChatGPT and Perplexity pick their sources, concrete tactics to get AI systems to cite you, and how to measure the traffic they send.
The $0.002 AI Feature That Reduced Support Tickets by 40%
Case study: how a $0.002-per-query AI feature reduced support tickets by 40%. Architecture, real costs, and results from a SaaS project.
The AARRR Funnel: The Pirate Metrics That Explain Your Growth
A practical guide to the AARRR funnel: what to measure in acquisition, activation, retention, revenue, and referral, with benchmarks and common mistakes.
AI Automatic Subtitling: Complete Guide for Production Companies
Complete guide to AI automatic subtitling for production companies: tools, accuracy, costs, European Accessibility Act compliance, and QC workflows.
Best AI video tools for businesses: Runway, Sora, Kling and alternatives
AI generative video tools for companies: comparison, ideal use cases, approximate costs, limitations and recommendations by company type.
Game economy design: lessons from balancing a tycoon
How we designed and balanced the economy of Build Your Empire: metrics, decay rates, valuation formulas and lessons learned.
Growth Loops: Grow in Loops Instead of Funnels
What growth loops are, how they differ from the AARRR funnel, the types that exist (viral, content, paid, data), and how to design your own.
The Landing Page Market's Assumptions (and Which Ones AI Is Breaking)
The landing page builder market was built on assumptions that are now creaking: building is hard, paying per visit is normal, the form is king. An analysis.
Restaurant POS system: 2026 buyer's guide
How to choose a restaurant POS in 2026: the criteria that matter, fiscal compliance, real market costs and the mistakes buyers keep repeating.
Programmatic SEO: A Guide to Scaling Organic Traffic
What programmatic SEO is, when it works and when it's spam, technical architecture with Next.js/Astro, and the real TrasterOne case with 2,000+ centers.
CRO: A Practical Guide to Conversion Rate Optimization
What CRO is, how to build a rigorous conversion optimization process, when to run A/B tests, and what to optimize first on your website.
LLM-as-Judge: How to Auto-Evaluate AI Output Quality in Production
Practical guide to using LLMs as quality evaluators in production: frameworks, metrics, code examples, and common pitfalls.
What Is Growth Marketing (and What It Isn't): A Guide for Companies
What growth marketing is, how it differs from traditional marketing, how experimentation works, and when it makes sense for your company.
How AI Is Transforming Audiovisual Post-Production in 2026
Discover how artificial intelligence is revolutionizing audiovisual post-production: scene detection, color grading, VFX, and automated quality control.
Midjourney for business: marketing, ecommerce, branding
How to use Midjourney in business for marketing, ecommerce and branding: real use cases, limitations and comparison with Flux and DALL-E.
How to Implement GA4 Right: Events, Conversions, Mistakes
A practical guide to implementing GA4: event model, measurement plan, GTM, consent mode v2, and the mistakes that break your data.
From a mega-prompt to a pipeline: how we took an AI process from 58s to 14s
Splitting a monolithic prompt into specialised steps cut latency from 58s to 14s. Architecture, real measurements and prompting examples.
How We Estimate a Software Budget (Step-by-Step Method)
Step-by-step method to estimate a software development budget: variables that move the price, how to compare agencies and red flags.
How to use React Native and Skia to build mobile games
React Native isn't just for productivity apps. With Skia you can create 2D games with native performance. Here's how we did it with Build Your Empire.
How to Build a Custom AI Agent with LLM for Customer Service
Technical guide to building an AI agent with LLM models that delivers personalized customer service, overcoming the limitations of generic chatbots.
GPS clock-in: what data protection law says about locating your staff
GPS clock-in is lawful when it is proportionate. GDPR requirements, what you cannot do, and how to design the system so it does not expose you.
Migrating from Wix to Next.js: When to Make the Leap
When to migrate from Wix to Next.js: Wix limits at scale, what migration involves, SEO and URLs, market costs and intermediate alternatives.
How to calculate the real profitability of a project in an agency
The margin you think you have and the real one do not match. How to calculate your true hourly cost, log time and spot losing projects.
Utilisation rate in consulting: what it is and what healthy looks like
What utilisation measures, the healthy range per role, why 100% is a bad sign, and how to track it without sliding into micromanagement.
We Built Our Website with Claude Code: Lessons
How we used Claude Code to build soamee.com: real repo data, what worked, what didn't, and lessons for dev teams considering AI-assisted development.
Why landing pages built with no-code builders don't rank
Client-side rendering, JavaScript you can't remove and URLs you don't control. The technical reasons a builder landing performs worse on Google.
Working time records in construction: the 2026 guide
How to keep working time records on site: what EU law requires, penalties, the multi-site problem and the shift towards tamper-proof digital records.
AI Audiovisual Production: What Your Business Can Do Today
Discover how generative AI enables creating video ads, product photography, and digital avatars at a fraction of the traditional cost.
AI Product Photography for Ecommerce: A Practical Guide
How to generate professional product photography with AI for your online store. Tools, costs, workflows, and best practices.
Business process automation: a practical guide
Guide to business process automation: key challenges, savings opportunities, available technologies and a roadmap for implementation.
SME digitalization: how Kit Digital is transforming Spain's business landscape
What Kit Digital is, which solutions it covers and how to use Spain's digital voucher to truly digitalize your SME: beyond paperwork, with real cases.
Native vs Cross-Platform Apps: 2026 Guide
2026 comparison of native development, React Native, Flutter and Kotlin Multiplatform. Costs, performance and a practical decision framework.
Migrating from WordPress to Astro: Gains and Losses
Honest guide to migrating WordPress to Astro: performance, security, plugins, 301 redirects and SEO. And when NOT to migrate.
Custom Software vs SaaS: Calculating the Real ROI
Custom software vs SaaS: 3-5 year TCO, hidden costs of per-seat licenses, when each option wins and a decision framework with a table.
What Running LLMs in Production Actually Costs (With Numbers)
A real breakdown of LLM production costs: tokens, infrastructure, latency, and optimization strategies with current 2025-2026 pricing data.
How to Build a Successful MVP in 2026: Steps, Costs, and Mistakes to Avoid
Step-by-step guide to building an MVP that validates your business idea. Methodology, real costs, timelines, and the most common startup mistakes.
EU AI Act 2026: Compliance Guide for Software
Practical AI Act guide for companies: 2026 timeline, risk levels, your obligations if you use AI in your software, and a compliance checklist.
Migrating to Shopify Plus: The Complete Guide
Shopify Plus migration guide: when it pays off, step-by-step process, preserving SEO with 301 redirects, ERP/CRM integrations and headless.
Customer support automation: a practical guide for businesses in 2026
How to automate customer support with AI and intelligent agents. Tools, implementation steps, and real results.
How to Choose a Next.js Agency in Spain
Guide to choosing a Next.js agency in Spain: real App Router experience, verifiable cases, in-house teams and red flags. With checklist.
MCP: The Future of Enterprise AI Agents
What Model Context Protocol actually does, how the client-server architecture works, and where it beats custom tool integrations.
Computer Vision in Manufacturing: ROI Guide
Computer vision in manufacturing: real cases, ROI and implementation for AI-powered quality control.
Automate Customer Support with AI: Complete Guide
Complete guide to automating customer support with artificial intelligence. Automation levels, RAG, human handoff, metrics, and cost savings.
Claude vs GPT-4 vs Gemini: Business Guide 2026
Claude, GPT-4 and Gemini compared for business use. Pricing, context, strengths and multi-model strategies 2026.
How to Build an AI Agent for Your Business
Step-by-step tutorial for enterprise AI agents. Architecture, MCP protocol, multi-agent patterns and best practices.
RAG vs Fine-tuning: When to Use Each in 2026
Choosing between RAG and fine-tuning for enterprise AI. Cost, performance comparison and decision framework 2026.
Power BI vs Looker vs Custom: Decision Guide
Licence cost per seat, data modelling limits, embedding and white-labelling. Which BI option fits each use case, and when custom pays off.
Designing APIs That Scale: 150+ Project Lessons
Patterns for scalable APIs: versioning, pagination, rate limiting and idempotency. Lessons from 150+ production projects.
REST API vs GraphQL: when to use each in 2026
REST API vs GraphQL: performance, use cases, learning curve and when to choose each in modern web projects.
Build a Marketplace: Lessons from 4 Projects
Lessons from 4 real marketplaces: architecture, launch strategy and growth. Real projects and real data.
Shopify Plus vs custom development: 2026 guide
Complete guide to deciding between Shopify Plus and custom e-commerce development. Cost comparison, features, scalability and real use cases.
Recurring Subscriptions in Your App: Tech Guide
Implement recurring subscriptions: architecture, Stripe Billing, RevenueCat, dunning and proven design patterns.
How to build a real-time IoT dashboard
Step-by-step tutorial for building a real-time IoT dashboard. Tech stack, WebSocket, time-series data, React, alerting and data architecture.
MQTT vs HTTP for IoT: when to use each protocol
Technical comparison between MQTT and HTTP for IoT projects. QoS, overhead, battery consumption, latency and real use cases to choose the right protocol.
The Complete Guide to Industrial IoT in 2026
Industrial IoT guide 2026: protocols, architectures, manufacturing use cases and demonstrable ROI.
SAP vs Custom Development: Decision Guide
When SAP is the right call and when custom software wins. Licence and implementation costs, timelines, lock-in and flexibility compared.
AI Agents for Business: What They Are, Use Cases, and How to Deploy Them
What is an AI agent, how it differs from a chatbot, real enterprise use cases by industry, ROI metrics, and how to assess if your business is ready.
How to integrate Odoo with Shopify: complete technical guide
Step-by-step guide to synchronizing Odoo and Shopify: inventory, orders, customers and accounting. Methods, tools and real code examples.
Custom Software Development in Madrid: Business Guide 2026
How to choose a software development company in Madrid. Key questions, real price ranges, and how to manage the project for results.
Automate Invoicing: 5 Key Integrations
5 integrations to automate invoicing and save 20+ hours a month. Stripe, accounting tools, banks and automatic reporting.
Holded vs A3ERP vs Odoo: ERP Guide 2026
Comparing Holded, A3ERP and Odoo for Spanish businesses. Features, pricing, integrations and which ERP to choose.
Migrating from Excel to an ERP: Step-by-Step Guide
Complete guide to migrating from Excel spreadsheets to an ERP system. When to make the leap, how to plan it, market costs, and mistakes to avoid.
How to Integrate Odoo with Your Tech Stack
Technical guide to integrating Odoo with external APIs, databases, e-commerce, and business tools. Real examples with code and Somos Musica case study.
Salesforce vs Custom CRM: Which to Choose in 2026
Detailed comparison between Salesforce and a custom CRM. Costs, features, flexibility, and when each option makes sense for your business.
Artisan Index: How We Measure Software Quality
The Artisan Index is Soamee's methodology to evaluate software quality. 7 dimensions, 0-100 score per project.
Nearshore Software Development from Spain
Why Spain and Madrid are ideal for software nearshoring. Timezone, talent, cost, GDPR and Eastern Europe comparison.
Complete Guide to Building a Marketplace in 2026
Everything you need to know to build a marketplace: technical architecture, payments, KYC, trust and safety, costs, and real cases of successful platforms.
IoT for Smart Agriculture: Complete Guide
IoT in agriculture: sensor types, data pipelines, voice-first interfaces and real cases with demonstrable ROI.
How to Digitize Your Restaurant: 2026 Guide
Step-by-step guide to digitizing a restaurant: POS, delivery, booking, analytics and automation tools.
Next.js vs Astro 2026: Which to Choose
Next.js vs Astro comparison 2026. Performance, use cases and when to pick each framework for your web project.
Software Agency vs In-House Team: 2026 Guide
Agency vs in-house team: cost comparison, timelines, pros and cons to help you choose the right model.
How to Validate Your Business Idea First
Validate your idea before spending on development: lean validation, landing tests, fake doors and key metrics.
5 Signs Your Business Urgently Needs Digitalization
Identify the 5 critical signs that indicate your business needs to digitalize. Comparison of manual vs digitalized processes with real data.
React vs Vue vs Angular: A Guide for CTOs in 2026
Technical and strategic comparison of React, Vue, and Angular in 2026. Performance, ecosystem, learning curve, hiring, and real use cases.
The Real Cost of Not Automating
How much your company loses each month by not automating. Real data, examples and how to prioritize automation.
Complete Guide to Business Process Automation
Discover how to automate processes in your company: types of automation, tools, ROI calculation, and a step-by-step implementation plan.
From Internal Tool to SaaS Product: A Guide
Turning an internal tool into a SaaS product: multi-tenancy models, data isolation, pricing, infrastructure cost and go-to-market.
MVP: From Idea to Product in 10 Weeks
A proven methodology to build a functional MVP in 10 weeks. Week-by-week breakdown, common mistakes, and real examples of launched products.
AWS Cost Optimization: A Practical Guide
Proven strategies to reduce your AWS bill by up to 60%. Reserved Instances, Spot, right-sizing, monitoring, and savings automation.
Guide to Optimizing Web Performance
Techniques to improve load speed and user experience on your website.
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