The challenge
Lumiere Naturelle, a Spanish natural cosmetics DTC brand based in Madrid, was preparing to launch a new line of facial serums. They needed a complete audiovisual campaign: product photography for their website and marketplaces, video ads for social media and YouTube, and a multilingual digital avatar as a brand spokesperson to support expansion into new markets.
Quotes from traditional production studios exceeded 45,000 EUR: photography studio, film crew, actress, trilingual voice-over artist and weeks of post-production. With a real budget of 8,000 EUR, the launch seemed impossible using conventional methods.
Soamee proposed a generative AI solution covering every need at a fraction of the cost, without compromising on professional quality.
Our solution
Product photography with ComfyUI + Flux
From just 5 smartphone photos taken by the client, we generated 60 professional product images using ComfyUI as the orchestration engine and Flux as the primary generative model.
- Professional backgrounds: white for ecommerce, marble for lifestyle, natural wood for the eco line, seasonal themes
- Composition variations: single product, groupings, products with natural ingredients, flat lays
- Consistent lighting: simulated studio lighting with soft shadows and realistic reflections
- Format adaptation: square for Instagram and marketplaces, landscape for web, portrait for stories
Video ads with Runway Gen-3 + Kling AI
We created 3 complementary video ads (15s for stories, 30s for pre-rolls, 60s for YouTube) combining two video generation engines:
- Runway Gen-3: cinematic product sequences with smooth camera movements and lighting effects
- Kling AI: lifestyle footage, natural ingredient textures and product application scenes
- ElevenLabs: professional AI-generated voice-over with a warm, natural tone
- After Effects: motion graphics with brand typography and animated logo
- DaVinci Resolve: professional colour grading, audio mixing and final mastering
Digital avatar with HeyGen
We set up a digital avatar as the official brand spokesperson using HeyGen, speaking Spanish, English and French with natural lip-sync powered by ElevenLabs. The avatar produces 12 videos per month covering FAQs, tutorials and social media content.
Professional post-production
Every asset went through professional post-production: unified colour grading, sound design, pixel-level quality control and multi-format delivery optimised for web and social platforms.
Results
- 60 product photos delivered in 48 hours, versus 2-3 weeks for a traditional studio shoot
- 3 video ads produced at 84% less cost than the traditional production quote
- Digital avatar generating 12 videos per month for social media in 3 languages
- 340% increase in ecommerce conversions after the complete visual catalogue upgrade
- Total project cost: 7,200 EUR versus the 45,000 EUR quoted by traditional studios
- Total delivery time: 12 days from brief to final asset handover
Tech stack
- ComfyUI (Generative AI workflow orchestration)
- Flux (Product photography generation)
- Runway Gen-3 (Video ad generation)
- Kling AI (Complementary video generation)
- ElevenLabs (Multilingual voice synthesis)
- HeyGen (Digital avatar with lip-sync)
- DaVinci Resolve (Colour grading, editing and mastering)
- After Effects (Motion graphics and animation)
How we work
Every project follows our artisan process, adapted to each client's specific needs.
Discovery & Requirements
Deep dive into business, users and objectives. Ideation workshops, market research and MVP scope definition.
Design & Architecture
Wireframes, interactive prototypes and technical architecture. Client validation before writing code.
Development & Testing
2-week sprints with demos. CI/CD, code review and continuous testing. Feedback every iteration.
Delivery & Evolution
Production deploy, monitoring and support. Post-launch metrics and continuous improvement roadmap.