The challenge
Attomo Digital, founded in 2021 by Alvaro Barrera (ex-Vodafone) and Mateo Hernandez (ex-Prodware), was growing at breakneck speed. In two years they went from two founders to a team of 15, multiplying revenue by 2.5x in 2023. Their website needed to convey the same ambition and professionalism as their client work, while supporting lead generation for Kit Digital and enterprise projects.
The main technical challenge was designing a platform that would scale at the pace of the business: new services every quarter, landing pages for specific campaigns, and a content blog positioning Attomo as an authority in digital transformation for SMEs.
Our solution
We developed Attomo’s complete digital presence, aligned with their positioning as a premium tech consultancy:
Architecture and technical decisions
We chose Webflow as the primary platform for three strategic reasons:
- Marketing team autonomy — Attomo needed to publish content and create landing pages without relying on development. Webflow enables visual editing without sacrificing code quality.
- Iteration speed — With 2.5x growth, needs change every month. Webflow allows prototyping and launching pages in hours, not weeks.
- Native SEO — Semantic structure, dynamic meta tags, and automatic sitemap without additional configuration.
Corporate website
- Premium design reflecting the positioning of a high-level tech consultancy, not a generic agency
- Detailed service pages — digital transformation, web development, digital marketing, and Kit Digital
- Success stories portfolio with real client stories and digitalization projects
- Content blog positioning Attomo as a reference in digital transformation for SMEs
- Reusable Webflow components — each new section is built by combining pre-tested blocks
Lead capture system
- Kit Digital landing page optimized to capture companies looking for a digital agent in Madrid
- Smart forms with automatic qualification by company size and need
- CRM integration for automated commercial pipeline tracking
- Local SEO positioning Attomo in searches for “digital consultancy Madrid” and “digital agent”
Integrations and automations
- Zapier as orchestrator connecting forms with CRM and Mailchimp for automatic nurturing
- Google Analytics 4 with custom events to measure conversions by service and traffic source
- Mailchimp segmented by lead type (Kit Digital vs. enterprise project vs. Webflow partner)
- Webhooks for internal notifications when a qualified lead arrives
Scalability
- Modular architecture allowing new services and success stories to be added without technical intervention
- Headless CMS so the marketing team can publish content autonomously
- Template system — new landing pages are created in minutes by cloning existing templates
Key technical decisions
| Decision | Alternative considered | Why we chose this option |
|---|---|---|
| Webflow CMS | WordPress / Astro | Full autonomy for Attomo’s non-technical team, without sacrificing performance |
| Zapier for automations | n8n / Make | More mature ecosystem, better Webflow support and production reliability |
| Mailchimp for email | SendGrid / ActiveCampaign | Better UX for the marketing team, visual segmentation without code |
| GA4 with custom events | Mixpanel / Amplitude | Native integration with Google Ads ecosystem already used by Attomo |
Results
The new website accompanied Attomo Digital’s explosive growth:
- 2.5x revenue growth in 2023 compared to the previous year
- 60+ Kit Digital projects managed as an authorized digital agent
- 50+ Webflow projects completed as a certified premium partner
- 15 people on the team, up from 2 founders in 2021
- International projects — expansion beyond the Spanish market
- Landing page launch time reduced from weeks to hours
- Full marketing team autonomy to publish content without technical dependency
Tech stack
- Webflow (CMS and frontend)
- JavaScript (Custom interactions)
- Zapier (Automations and CRM)
- Google Analytics 4 (Tracking and conversions)
- Mailchimp (Email marketing and nurturing)
How we work
Every project follows our artisan process, adapted to each client's specific needs.
Discovery & Requirements
Deep dive into business, users and objectives. Ideation workshops, market research and MVP scope definition.
Design & Architecture
Wireframes, interactive prototypes and technical architecture. Client validation before writing code.
Development & Testing
2-week sprints with demos. CI/CD, code review and continuous testing. Feedback every iteration.
Delivery & Evolution
Production deploy, monitoring and support. Post-launch metrics and continuous improvement roadmap.