The challenge
London’s residential property market holds a little-known reality: 22.3% of transactions happen off-market. Invisible Homes identified a unique opportunity in this segment — building a platform that intelligently connects buyers, sellers and estate agents in a three-sided marketplace, functioning as a “dating app for property.”
The technical challenge was twofold. On one hand, developing an AI-powered matching algorithm capable of learning from each user’s preferences and behaviour to deliver increasingly accurate recommendations. On the other, designing a seamless user experience that simplifies a traditionally complex and opaque process.
Our solution
We built the Invisible Homes platform using Next.js and React as the core technology, creating a three-sided marketplace that serves the specific needs of each user type.
AI matching algorithm
- Intelligent recommendation engine that learns from each buyer’s browsing behaviour and interactions
- Personalised algorithmic matching that progressively improves the accuracy of property suggestions
- Dynamic preference system that adapts in real time to changes in search criteria
Buyer experience
- Simplified 4-step process to register and start receiving off-market properties
- Personalised dashboard with recommended properties, favourites and application status
- Free access for buyers, removing barriers to entry into the marketplace
- Over 80,000 registered buyers validating the value proposition
Estate agent tools
- Professional management panel for listing and managing off-market properties
- Qualified introduction system connecting agents with verified, relevant buyers
- Performance metrics to track the impact of their listings on the platform
Three-sided marketplace
- Connects buyers, sellers and agents in a balanced ecosystem where every party gains value
- Off-market exclusivity differentiating the platform from traditional property portals
- London-focused coverage, with presence in prime areas such as Covent Garden
Results
The platform has established Invisible Homes as a benchmark in London’s off-market property space. With over 80,000 registered buyers, the AI algorithm generates high-quality introductions between buyers and properties, optimising the process for both buyers and estate agents.
Tech stack
- Next.js / React (Frontend and SSR)
- Ant Design (UI component system)
- Artificial Intelligence (Matching algorithm)
- Google Analytics (Analytics and tracking)
- Three-sided marketplace architecture
How we work
Every project follows our artisan process, adapted to each client's specific needs.
Discovery & Requirements
Deep dive into business, users and objectives. Ideation workshops, market research and MVP scope definition.
Design & Architecture
Wireframes, interactive prototypes and technical architecture. Client validation before writing code.
Development & Testing
2-week sprints with demos. CI/CD, code review and continuous testing. Feedback every iteration.
Delivery & Evolution
Production deploy, monitoring and support. Post-launch metrics and continuous improvement roadmap.