Javier Manzano
CEO & Founder at Soamee
Software engineer with over 10 years of experience leading web development, mobile app and artificial intelligence projects. Founded Soamee in 2017 from Madrid, focused on delivering high-quality artisan software for startups, SMEs and enterprises across Europe and Latin America.
Experience
Over a decade building software for startups, SMEs and enterprises. Specialized in React, Node.js, Python and cloud architectures (AWS).
Specialization
Artificial intelligence, AI agents, LLM integration (GPT-4, Claude), web and mobile development, and scalable software architecture.
Global reach
Projects across Spain, Europe and Latin America. Working in three languages: Spanish, English and Portuguese. Clients in fintech, retail, healthtech and edtech.
Latest articles
GEO: How to Appear in ChatGPT, Perplexity & AI Overviews
What GEO is, how ChatGPT and Perplexity pick their sources, concrete tactics to get AI systems to cite you, and how to measure the traffic they send.
The $0.002 AI Feature That Reduced Support Tickets by 40%
Case study: how a $0.002-per-query AI feature reduced support tickets by 40%. Architecture, real costs, and results from a SaaS project.
The AARRR Funnel: The Pirate Metrics That Explain Your Growth
A practical guide to the AARRR funnel: what to measure in acquisition, activation, retention, revenue, and referral, with benchmarks and common mistakes.
AI Automatic Subtitling: Complete Guide for Production Companies
Complete guide to AI automatic subtitling for production companies: tools, accuracy, costs, European Accessibility Act compliance, and QC workflows.
Best AI video tools for businesses: Runway, Sora, Kling and alternatives
AI generative video tools for companies: comparison, ideal use cases, approximate costs, limitations and recommendations by company type.
Game economy design: lessons from balancing a tycoon
How we designed and balanced the economy of Build Your Empire: metrics, decay rates, valuation formulas and lessons learned.
Growth Loops: Grow in Loops Instead of Funnels
What growth loops are, how they differ from the AARRR funnel, the types that exist (viral, content, paid, data), and how to design your own.
The Landing Page Market's Assumptions (and Which Ones AI Is Breaking)
The landing page builder market was built on assumptions that are now creaking: building is hard, paying per visit is normal, the form is king. An analysis.
Restaurant POS system: 2026 buyer's guide
How to choose a restaurant POS in 2026: the criteria that matter, fiscal compliance, real market costs and the mistakes buyers keep repeating.
Programmatic SEO: A Guide to Scaling Organic Traffic
What programmatic SEO is, when it works and when it's spam, technical architecture with Next.js/Astro, and the real TrasterOne case with 2,000+ centers.
CRO: A Practical Guide to Conversion Rate Optimization
What CRO is, how to build a rigorous conversion optimization process, when to run A/B tests, and what to optimize first on your website.
LLM-as-Judge: How to Auto-Evaluate AI Output Quality in Production
Practical guide to using LLMs as quality evaluators in production: frameworks, metrics, code examples, and common pitfalls.
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