Javier Manzano
CEO & Founder at Soamee
Software engineer with over 10 years of experience leading web development, mobile app and artificial intelligence projects. Founded Soamee in 2017 from Madrid, focused on delivering high-quality artisan software for startups, SMEs and enterprises across Europe and Latin America.
Experience
Over a decade building software for startups, SMEs and enterprises. Specialized in React, Node.js, Python and cloud architectures (AWS).
Specialization
Artificial intelligence, AI agents, LLM integration (GPT-4, Claude), web and mobile development, and scalable software architecture.
Global reach
Projects across Spain, Europe and Latin America. Working in three languages: Spanish, English and Portuguese. Clients in fintech, retail, healthtech and edtech.
Latest articles
Jev: the System One model that doesn't hallucinate
Jev from TypeSafe AI returns typed values with probabilities, not free text. 193x faster and 444x cheaper than an LLM. What it means for businesses.
How to Measure the Traffic You Get from ChatGPT and AI
A step-by-step AI channel in GA4, server logs to see which pages ChatGPT requests, a monthly mentions panel, and what measurement misses.
Web Accessibility: A Practical Guide to WCAG 2.2
What WCAG 2.2 requires, what it adds over 2.1, the most common failures, and how to audit a site without relying on automated tools alone.
AI for NPCs: 6 competitor personalities in a tycoon game
How we designed 6 AI competitors with distinct personalities for Build Your Empire — decision weights, aggressiveness and attack mechanics.
A/B Testing Without Breaking Your Website (or Your SEO)
How to run A/B tests without flicker or SEO scares: client-side vs server-side, feature flags, practical statistics, and experiment QA.
10 ERP implementation mistakes (and how to avoid them)
The mistakes that derail an ERP implementation: scope, dirty data, over-customization, training and project governance. With early warning signs.
Generative AI in ecommerce and retail: visual campaigns in 72 hours
How to use generative AI in ecommerce to produce product photos, banners, videos, ads and emails faster, with brand control, costs and clear metrics.
User Onboarding and Activation: From Sign-Up to Aha Moment
How to design onboarding that activates users: find the aha moment with data, reduce time-to-value, patterns that work, and how to measure it.
AI chatbots for restaurants: bookings, orders and 24/7 service
What an AI chatbot really solves in a restaurant: bookings, orders, allergens and out-of-hours enquiries. Use cases, limits and costs.
MarTech Stack for Startups in 2026: What to Build & Avoid
A guide to building your MarTech stack in 2026: stack layers, tools by stage, all-in-one vs best-of-breed, and where AI actually fits.
Prompt Engineering Is Dead. Here's What Replaced It
Why prompt engineering as a standalone skill is dead and what's replacing it: structured outputs, tool use, and context engineering.
AI-Powered MAM: Why Your Production Company Needs an Intelligent Asset Manager
Discover how an AI-powered MAM transforms asset management in production companies: semantic search, automatic tagging, and measurable ROI.
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