Content diagnostic:
publishing, or improvising?
Publishing more does not fix a broken content operation. What breaks it is something else: nobody knows what is due next week, every piece waits four days for an approval, and at month end nobody looks at what worked. Six questions to find where yours jams.
The six areas we look at
Cadence
Whether you publish steadily or in bursts with blank months.
Planning
Whether you know today what publishes in three weeks and who is doing it.
Production and approvals
How long a written piece waits before it goes out.
Reuse
How many channels get value from each thing you publish.
Mentions
Whether you find out when people talk about your brand without tagging you.
Measurement
Whether you know which content still brings people in months later.
Questions about the diagnostic
Does it apply if we are a team of one?
Yes, and that is usually where it shows most: with one person, planning and states are the only thing stopping the urgent from winning every time.
Do you analyse my blog or my social accounts?
No. The diagnostic is built from your answers. Reviewing your actual blog is something we do on the call.
Do I have to leave my email?
Not for the score, the breakdown and your main problem. The email is for the full plan.
Will you call me?
Only if you ask.
Shall we look at it with your calendar in front of us?
Half an hour to go through what you publish, how long it takes to go out, and what is genuinely bringing people in.
Book 30 minutesTell us your challenge. We'll propose a solution.
No commitment. Within 24 hours, you'll receive a proposal with scope, timeline and budget. No fine print.