Switching tools shouldn't be scary
Switching cost is landing page builders' favorite retention strategy: your pages, your leads and your history live on their platform. This guide breaks the migration down into concrete steps — and we do it with you.
Four steps, no blackouts, and not a single lead lost
Inventory and export
We list your active landing pages, export leads and history to CSV/JSON, and document forms, fields and integrations.
Rebuild
We reassemble your landing pages with equivalent blocks on top of your brand theme. Highest-traffic ones first; the dead ones stay behind.
Redirects and tracking
Every old URL redirects (301) to the new one. Active campaigns keep their UTMs and source tracking starts recording from day one.
Controlled cutover
We publish on your domain, verify forms and integrations with real submissions, and only then is the old tool cancelled.
What to export and what to watch on each platform
From Unbounce
See the full comparisonExport each page's lead list from the dashboard (CSV) and save the URLs and active UTMs of your campaigns. Landing pages are rebuilt with equivalent blocks: hero, features, form.
Watch out for: Redirects: every old URL must redirect to the new landing page so you keep your ads history and published links.
From Instapage
See the full comparisonDownload leads per page and document the active experiments before closing them. Campaign page groups become landing pages with first-party source tracking.
Watch out for: Multi-step forms: rebuild them and verify every field arrives mapped to your CRM before switching off the original page.
From Leadpages
See the full comparisonExport leads and review which pop-ups and alert bars were actually converting: there are usually fewer than it seems. Migrate the pages with organic traffic first.
Watch out for: The domain: if you published on a Leadpages subdomain, the new landing page on your own domain starts from zero in SEO — plan the redirects with plenty of lead time.
From Webflow
See the full comparisonExport the CMS collections (CSV) and the form code. Campaign landing pages are separated from the main site: here marketing manages them without touching the site design.
Watch out for: Custom interactions and animations: decide which ones drive conversion and which were decoration that was expensive to maintain.
From HubSpot Landing Pages
See the full comparisonYour contacts stay in the HubSpot CRM: only the pages migrate. Landing Builder forms can keep sending every lead to HubSpot via API or webhook.
Watch out for: Per-contact pricing: when moving the landing pages out, check which lists and workflows depended on the old pages before deactivating them.
Designed so you are never held hostage again
The best proof that you do not depend on a tool is being able to leave it. Landing Builder is built on that principle.
Full export
Landing pages, forms, submissions and history in CSV and JSON, from the admin or via API, at any time. No need to ask permission.
Your domain from day one
All the SEO and links you generate point to your domain, not ours. If you ever leave, the asset leaves with you.
Data in standard formats
No proprietary formats: what you export imports into any CRM, spreadsheet or database without weird transformations.
Frequently asked questions
How long does a migration take?
Will I lose the SEO of my current landing pages?
Do you migrate the content or do I?
What happens to historical leads?
What if I have paid campaigns running during the switch?
Tell us what you use today.
We'll send back an exit plan.
With inventory, timelines and what happens to every lead. Free and with no commitment.
Tell us your challenge. We'll propose a solution.
No commitment. Within 24 hours, you'll receive a proposal with scope, timeline and budget. No fine print.