Reports and Studies
Annual analyses with original data on the state of technology across key sectors of the Spanish economy. Designed to be cited, shared and used as reference.
Deflection is not resolution: AI chatbot metrics
Why the AI chatbot market's favourite metric doesn't measure what you think: the five metrics you should demand, the incentives behind each pricing model and the checklist for evaluating vendors.
State of Hospitality Software in Spain 2026
Analysis of the technology market for restaurants, bars and hotels. Digitalization data, emerging trends, implementation costs and success stories.
State of AgTech in Spain 2026
Analysis of the agricultural technology ecosystem: IoT, drones, precision farming, AI, adoption barriers, public funding and 2027 predictions.
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