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Shopify & Hydrogen

Shopify & Hydrogen Development

Professional Shopify development: from custom Liquid themes to headless storefronts with Hydrogen and React. Custom apps, checkout extensions, Shopify Functions and the full power of Shopify Plus for brands that need more than a template.

The Shopify ecosystem

Shopify is the leading e-commerce platform, but getting the most out of it requires specialized development

Shopify powers millions of online stores worldwide. Its ecosystem of apps, themes and APIs is enormous. But when your brand grows, generic templates and marketplace apps fall short. You need custom development: themes that reflect your brand identity, apps that implement your specific business logic, and a storefront that delivers the shopping experience your customers expect.

Modern Shopify development has split into two clear paths. On one hand, Liquid development, Shopify's template language, which is the standard option for stores wanting to customize appearance and functionality without leaving the native ecosystem. Liquid offers a good balance between customization and operational simplicity: automatic Shopify updates, theme editor compatibility and access to the app ecosystem.

On the other hand, Shopify Hydrogen is Shopify's official headless framework, built on React and Remix. Hydrogen enables creating fully custom storefronts that communicate with Shopify through the Storefront API and Customer Account API. The result is a store with superior performance, total design freedom and the ability to build shopping experiences not possible with Liquid. Hydrogen is Shopify's bet on the future of headless commerce, ideal for brands that prioritize user experience and performance.

Beyond the storefront, Shopify offers a powerful extensibility ecosystem: Shopify Functions to customize discount, shipping and checkout logic; Checkout Extensions to add custom components to Shopify's checkout (upsells, forms, validations); and the Admin API to build apps that automate operations, sync inventory with ERPs or implement specific business flows. On Shopify Plus, brands access enterprise features like checkout scripts, multiple storefronts, advanced automations with Flow and B2B pricing.

Liquid

Custom themes

React

Hydrogen headless

Apps

Custom applications

Plus

Shopify Plus enterprise

Shopify services

Our Shopify development services

From Liquid themes to headless storefronts with Hydrogen. Everything you need for your Shopify store.

Custom Liquid themes

Shopify theme development from scratch or deep customization of existing themes. Design reflecting your brand identity, reusable sections with the theme editor, performance optimization (lazy loading, critical CSS, image optimization) and pixel-perfect responsive design. We use Online Store 2.0 architecture with metafields and metaobjects for dynamic content manageable from the Shopify admin without code.

Shopify Hydrogen (React)

Headless storefronts with Hydrogen, Shopify's official framework built on React and Remix. Exceptional performance with streaming SSR and intelligent caching. Shopping experiences impossible with Liquid: complex animations, dynamic filtering without reloads, persistent cart, interactive mega menus and real-time personalization. Deploy on Oxygen (Shopify hosting) or your own infrastructure with Vercel, Cloudflare Workers or AWS.

Storefront API and headless

Integration with Shopify's Storefront API to build shopping experiences on any channel: web, mobile app, kiosks, wearables, social media or IoT. The Storefront API provides access to products, collections, cart, checkout, customer accounts and recommendations. GraphQL query optimization to minimize calls and maximize performance. Webhooks for real-time inventory, order and customer synchronization.

Custom Shopify apps

Development of embedded Shopify applications that natively integrate into the admin. Apps that automate business processes, sync inventory with your ERP or WMS, implement custom pricing logic, manage loyalty programs or connect with marketing platforms. Built with Shopify CLI, Polaris (Shopify design system) and the Admin API. Publication on the Shopify App Store or private installation.

Checkout extensions

Shopify checkout customization with Checkout UI Extensions: upselling and cross-selling blocks, custom form fields (delivery date, gift message, tax ID), custom validations, informational banners and conditional logic by product or customer. Shopify Functions to customize discount logic (buy X get Y, volume discounts, combined promotions), shipping methods (rules by weight, zone, product) and checkout validations.

Shopify Plus

Shopify Plus store implementation and optimization with enterprise features: checkout Scripts for advanced discount and shipping logic, multiple storefronts with expansion stores for international markets, B2B with company-specific price lists and catalogs, Shopify Flow for complex automations (segmentation, fraud detection, inventory routing) and Launchpad for scheduled product and promotion launches.

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Tecnologie

Shopify development stack

The tools and technologies from the Shopify ecosystem we use in every project.

Liquid Hydrogen React Remix Storefront API Admin API GraphQL Shopify CLI Polaris Checkout Extensions Shopify Functions Shopify Flow Metafields Oxygen TypeScript Tailwind CSS Vercel Node.js Stripe Klaviyo
FAQ

Domande frequenti about Shopify development

When should I choose Liquid vs Hydrogen for my Shopify store?
Liquid is the best option for operational simplicity: automatic Shopify updates, marketplace app compatibility, visual theme editor and lower development cost. Hydrogen is ideal when you prioritize performance (2-3x faster load times), need a fully custom user experience not possible with Liquid, or want to build an omnichannel experience (web, app, kiosk) with a single codebase. For most mid-size stores, deeply customized Liquid is sufficient. For premium brands or high-traffic stores, Hydrogen makes the difference.
What are Shopify Functions and what are they for?
Shopify Functions are serverless functions running on Shopify's backend that customize business logic: custom discounts (buy X get Y, volume discounts, combinations), checkout validations (country restrictions, minimum orders, incompatible products), custom shipping methods (rates by weight, zone, product type) and payment method filtering. Written in Rust or JavaScript and executing in under 5ms, guaranteeing no checkout performance impact.
Is Shopify Plus worth it for my business?
Shopify Plus is worth it when you're billing over 1-2 million euros per year and need enterprise features: multiple storefronts for international markets, B2B with customer-specific pricing, Shopify Flow for advanced automations, Launchpad for scheduled launches, greater checkout control and dedicated support. Cost starts at around 2,300 euros per month, so it should be offset by sales volume and the operational efficiency provided by enterprise features.
Can Shopify be integrated with my ERP or management system?
Yes, and it's one of the most requested developments. We build bidirectional integrations between Shopify and systems like SAP, Navision, Holded, and sector-specific ERPs. The integration synchronizes products, stock, prices, orders, customers and invoices in real-time through the Admin API and webhooks. For complex integrations, we develop custom middleware managing data transformation, sync queuing and error handling, ensuring both systems are always synchronized.
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We help you choose the right approach (Liquid or Hydrogen), develop the features you need and optimize your store to maximize conversions.

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