Integration

Advanced GA4 Integration

We implement GA4 at an advanced level: custom events capturing your business-relevant actions, enhanced ecommerce for the full funnel, Measurement Protocol for server-side tracking, BigQuery export for unlimited SQL analysis, and Looker Studio dashboards with multi-touch attribution modeling.

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Capabilities

GA4 beyond the pageview

A professional GA4 implementation that captures the data that truly matters for your business.

Advanced custom events

Design and implementation of a complete measurement plan with custom events for every relevant action: signups, feature usage, scroll depth, video engagement, file downloads, form interactions. Custom parameters with business data. Clean implementation via GTM with structured dataLayer or direct gtag.js.

Enhanced ecommerce

Complete ecommerce funnel implementation in GA4: product impressions, product clicks, add to cart, begin checkout, add payment info, purchase. Revenue metrics, average order value, abandonment rate by step. Integration with payment gateways for precise transaction and refund data.

Measurement Protocol

Server-side tracking with Measurement Protocol for events that cannot be captured client-side: offline conversions, renewed subscriptions, backend events (payments processed, shipments completed). Own tagging server (server-side GTM) for greater control, privacy and data accuracy without cookie dependency.

BigQuery export

Automatic raw GA4 data export to BigQuery configuration. SQL queries on event-level data for analyses the GA4 interface cannot perform. Joining with CRM, ERP or other source data. Unlimited data retention (vs 14 months in GA4). Custom attribution models with SQL. Advanced audiences for remarketing.

Looker Studio dashboards

Custom dashboards in Looker Studio connected to GA4 and BigQuery. Business metrics combined with analytics data. Interactive filters, segments, period comparisons. Reusable templates for automated monthly reporting. Executive scorecards with the KPIs that matter.

Attribution modeling

Multi-touch attribution models to understand which channels and touchpoints contribute to conversion. Comparison between models (last click, linear, position-based, data-driven). Attribution via BigQuery for custom models. Integration with Google Ads and Meta Ads for bidding optimization based on real attribution data.

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FAQ

Domande frequenti about GA4

Why do I need a custom GA4 implementation?

The basic GA4 installation only captures pageviews and some automatic events. But important business questions (which features are used most, where users drop off in the funnel, what content drives conversions) require custom events configured specifically for your product. Without a custom implementation, you are making decisions with incomplete data.

What advantage does BigQuery have over the GA4 interface?

BigQuery gives you access to raw event-level data, without sampling or interface limitations. You can perform complex cohort analyses, join GA4 data with your CRM or ERP data, create custom attribution models, retain data indefinitely (vs 14 months in GA4), and build advanced audiences for remarketing. It is the difference between a standard report and a custom analysis.

How do adblockers and privacy affect the data?

Adblockers can block between 15% and 30% of traffic. The solution is implementing server-side tagging with your own server (first party) that adblockers cannot detect. Additionally, the Measurement Protocol allows sending events from the server without browser dependency. Combining both techniques, we recover visibility over lost traffic while respecting user consent preferences and GDPR.

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Maximize the value of your analytics data

We audit your current GA4 implementation and propose concrete improvements. No commitment.

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