Invisible Homes — AI for the Off-Market Property Space

The challenge

London’s residential property market holds a little-known reality: 22.3% of transactions happen off-market. Invisible Homes identified a unique opportunity in this segment — building a platform that intelligently connects buyers, sellers and estate agents in a three-sided marketplace, functioning as a “dating app for property.”

The technical challenge was twofold. On one hand, developing an AI-powered matching algorithm capable of learning from each user’s preferences and behaviour to deliver increasingly accurate recommendations. On the other, designing a seamless user experience that simplifies a traditionally complex and opaque process.

Our solution

We built the Invisible Homes platform using Next.js and React as the core technology, creating a three-sided marketplace that serves the specific needs of each user type.

AI matching algorithm

• Intelligent recommendation engine that learns from each buyer’s browsing behaviour and interactions
• Personalised algorithmic matching that progressively improves the accuracy of property suggestions
• Dynamic preference system that adapts in real time to changes in search criteria

Buyer experience

• Simplified 4-step process to register and start receiving off-market properties
• Personalised dashboard with recommended properties, favourites and application status
• Free access for buyers, removing barriers to entry into the marketplace
• Over 80,000 registered buyers validating the value proposition

Estate agent tools

• Professional management panel for listing and managing off-market properties
• Qualified introduction system connecting agents with verified, relevant buyers
• Performance metrics to track the impact of their listings on the platform

Three-sided marketplace

• Connects buyers, sellers and agents in a balanced ecosystem where every party gains value
• Off-market exclusivity differentiating the platform from traditional property portals
• London-focused coverage, with presence in prime areas such as Covent Garden

Results

The platform has established Invisible Homes as a benchmark in London’s off-market property space. With over 80,000 registered buyers, the AI algorithm generates high-quality introductions between buyers and properties, optimising the process for both buyers and estate agents.

Tech stack

• Next.js / React (Frontend and SSR)
• Ant Design (UI component system)
• Artificial Intelligence (Matching algorithm)
• Google Analytics (Analytics and tracking)
• Three-sided marketplace architecture