InfoAdex — Spain's Advertising Intelligence Leader

The challenge

InfoAdex has been the benchmark for advertising intelligence in Spain since 1994. With over 30 years of experience and ISO 9001 certification since 1998, the company monitors advertising investment across all media in the Spanish market. The challenge: modernising their two flagship tools — Info io (advertising investment database, operating since 2010) and Mosaico (multimedia creative database, operating since 2003) — to deliver a modern, fast web experience capable of handling a massive and ever-growing volume of data.

With 55 million accumulated records, 500,000 new digital records daily and 25,000 digital creatives added every day, the platform needed a frontend architecture that could match the scale and demands of its professional users: media agencies, advertisers, consultancies and public sector organisations.

Our solution

We collaborated with InfoAdex on the evolution of their digital presence, working with Next.js and Tailwind CSS to build a web experience that reflects the robustness and precision of their data.

What we built

• Modern web architecture with Next.js, leveraging server-side rendering to optimise load times and SEO for a platform with highly dynamic content
• Consistent design system with Tailwind CSS, ensuring a clean, professional interface befitting a brand with over 30 years of heritage
• Shopify integration as CMS and CDN for efficient content and digital asset management
• Data visualisation at scale to present metrics from a market that tracks over 37,000 brand-models across all advertising channels

Real-time data

The platform must support the querying and display of continuously updated data. The InfoAdex ecosystem processes half a million digital records daily, demanding a frontend architecture built to handle large volumes of information smoothly without compromising the user experience.

Results

InfoAdex’s new digital presence reflects the brand’s authority as the benchmark for Spain’s advertising industry. Clients such as Kantar, Nielsen, IAB Spain, universities and public sector bodies access a platform that clearly communicates the scale and reliability of its data. In 2024, InfoAdex integrated artificial intelligence into its data processes, consolidating its position as a leader in advertising innovation.

Tech stack

• Next.js (Frontend and SSR)
• Tailwind CSS (Design system)
• Shopify (CMS and CDN)
• Large-scale data-oriented architecture
• Advertising analytics platform integration